Presenting your written work is not the end of the writing process, there are so many steps to be followed and kept in mind to achieve good writing ability. The primary step is to know your topic completely so that you can research where there is a need for it or a demand to know more about it.

It is deciphering your audience in detail, and learning more about them, their likes, dislikes, areas of doubt, and needs by focusing your writing specifically addressing their needs. Your writing be it a marketing proposal or an advertisement idea, must be written with the target in mind, knowing what you wish to offer. This will ensure the effectiveness of the written work.